Secrets for Increasing Internet Banner Ad Click-Through Rates

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.

6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.

7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.

Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.

Banner ads designs for contact us www.webbanneraddesign.com

banner design FAQs

How long will it take to get my banner designed?
Your banner will be ready within 24 to 72 hrs after submitting the order. The Combo orders may take additional 24 hrs during peak time.
How do I submit the order?

You may submit the order through our order form. Please provide all the required information on the order form during the submission. Click here to submit the order.

What if the banner information that I have provided is not sufficient enough?
We will contact you to obtain the additional information during the confirmation process.

How do I make the payment?
You will be completing the order submission by making the payment by PayPal. The Paypal accepts payment by registered users and non-registered users using their credit card. Absolutely, you don’t need to register for a PayPal account when you are making the payment by credit card.

Can I request changes for the banners?
Yes! You may request changes to the banners that we design for you. You are allowed to request up to five FREE revisions per banner. However, if you are not satisfied with the design after the fifth revision, we will refund your money.

What kind of changes that I can request?
You are not allowed to request changes to the physical size of your banner, or a complete re-write of the text content. This will be considered a different banner and normal price will be applied. Otherwise, you can request any changes, such as text position, animation, etc.

Do you provide only banner design?
Yes! Presently we are mainly focusing on the banner design.

What format the banner will be delivered?
The banner will be delivered in "gif" format.

for more info visit my website http://www.webbanneraddesign.com

Optimizing GIFs

What is image optimization?

Optimization is the process by which the file size of an image is reduced to a minimum without changing (much!) the look of the graphic. GIF and JPEG are the two popular image formats on the web and optimizing the two involves using different techniques.
In this set of four articles we will learn how to optimize Gif images. Details on how to optimize JPEG images can be found in the Optimizing JPGs article.

Why do we need to optimize web graphics?

Optimizing web graphics is of prime importance. If you are a web designer you will appreciate that smaller file sizes result in faster downloads that presents the web page quickly to the user. If a web page takes "ages" to load, the visitor will be frustrated and quickly close the browser window or click on the browser Back button.

Gif Optimization

If you want to take full advantage of Gif optimization articles and really want to cut down the sizes of those images, I suggest you first read a little on the Gif compression algorithm and anti-aliasing. All other details regarding Gifs will be presented as we go along.
To optimize Gifs, we need to understand the different factors that affect the file size of the Gif image. These are: