Secrets for Increasing Internet Banner Ad Click-Through Rates

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.

6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.

7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.

Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.

Banner ads designs for contact us www.webbanneraddesign.com

banner advertising tips

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net. Even though we've all read the news about the declining effectiveness of banners on the web I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters.

There are five of these ingredients that I'd consider the most important, using all or most of them will always enable you to get a higher click through rate for your various banners. I'll list each of these banner design tips and then continue to discuss each one in a bit more detail.

1. Small file.
2. Call to action.
3. Animation.
4. Good ad copy.
5. Fake factor.

banner ads design in gif animated banner $50 and flash animated banner $100
this is the special offer yours feel click my website www.webbanneraddesign.com

Beautiful Banner Design for Online Advertising

Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

We Design Banners Ads for Online Advertising

We design website banners ads for online advertising across all media platforms including Flash banner ad, Animated GIF banner ads and our own proprietary banner ad technologies. Our design team is highly skilled and experienced. We've been working together since 2002 from our corporate offices in Hyderabad (India). We deliver the best quality banner ad designs at affordable prices. Web banners that are designed by us run on Google, Yahoo, The New York Times, National Geographic and other major Websites.

Banner ads have always been one of the most effective marketing strategies on web. But as more and more people use them, the number of bad and ineffective banner ads has also increased. For banner ads to bring in the money, they have to draw attention and send the right message across. Banners ads with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this.Targetting your audience is most important. We design your banner ads based on your targeted audience (i.e. - the people most likely to buy your product).We communicates effectively with sophisticated banner design ideas and technologies. Design is art; and art is what we love. We keep our hearts in making your ad banners look at its best. We understand how clean design and effective messaging can increase your return on investment. We look forward to working with you.

In addition to web banner ad designs, WebBannerAdDesign also creates landing pages, micro-sites and HTML emails.

Pricing of Banner Ad Designs
Banner Ad Design
Flash banner ads are $100 each.
GIF animated ads are $50 each.
We offer a 20% discount for 3 or more ads and a 30% discount for 5 or more ads.
Visit our website for more information.http://www.webbanneraddesign.com

Regards
Webmaster
Niranjan