Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.
1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.
Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.
2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.
3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.
4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.
Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.
6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.
7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.
Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.
Banner ads designs for contact us www.webbanneraddesign.com
Showing posts with label ad banners. Show all posts
Showing posts with label ad banners. Show all posts
Thursday, April 23, 2009
Saturday, April 4, 2009
Beautiful Banner Design for Online Advertising
Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.
We Design Banners Ads for Online Advertising
We design website banners ads for online advertising across all media platforms including Flash banner ad, Animated GIF banner ads and our own proprietary banner ad technologies. Our design team is highly skilled and experienced. We've been working together since 2002 from our corporate offices in Hyderabad (India). We deliver the best quality banner ad designs at affordable prices. Web banners that are designed by us run on Google, Yahoo, The New York Times, National Geographic and other major Websites.
Banner ads have always been one of the most effective marketing strategies on web. But as more and more people use them, the number of bad and ineffective banner ads has also increased. For banner ads to bring in the money, they have to draw attention and send the right message across. Banners ads with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this.Targetting your audience is most important. We design your banner ads based on your targeted audience (i.e. - the people most likely to buy your product).We communicates effectively with sophisticated banner design ideas and technologies. Design is art; and art is what we love. We keep our hearts in making your ad banners look at its best. We understand how clean design and effective messaging can increase your return on investment. We look forward to working with you.
In addition to web banner ad designs, WebBannerAdDesign also creates landing pages, micro-sites and HTML emails.
Pricing of Banner Ad Designs
Banner Ad Design
Flash banner ads are $100 each.
GIF animated ads are $50 each.
We offer a 20% discount for 3 or more ads and a 30% discount for 5 or more ads.
Visit our website for more information.http://www.webbanneraddesign.com
Regards
Webmaster
Niranjan
We Design Banners Ads for Online Advertising
We design website banners ads for online advertising across all media platforms including Flash banner ad, Animated GIF banner ads and our own proprietary banner ad technologies. Our design team is highly skilled and experienced. We've been working together since 2002 from our corporate offices in Hyderabad (India). We deliver the best quality banner ad designs at affordable prices. Web banners that are designed by us run on Google, Yahoo, The New York Times, National Geographic and other major Websites.
Banner ads have always been one of the most effective marketing strategies on web. But as more and more people use them, the number of bad and ineffective banner ads has also increased. For banner ads to bring in the money, they have to draw attention and send the right message across. Banners ads with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this.Targetting your audience is most important. We design your banner ads based on your targeted audience (i.e. - the people most likely to buy your product).We communicates effectively with sophisticated banner design ideas and technologies. Design is art; and art is what we love. We keep our hearts in making your ad banners look at its best. We understand how clean design and effective messaging can increase your return on investment. We look forward to working with you.
In addition to web banner ad designs, WebBannerAdDesign also creates landing pages, micro-sites and HTML emails.
Pricing of Banner Ad Designs
Banner Ad Design
Flash banner ads are $100 each.
GIF animated ads are $50 each.
We offer a 20% discount for 3 or more ads and a 30% discount for 5 or more ads.
Visit our website for more information.http://www.webbanneraddesign.com
Regards
Webmaster
Niranjan
Friday, March 27, 2009
5 Banner Design Tips
Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.
1.Small file
This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most, it's sometimes hard to do, but if the others can do it, we can do it too.
2.Call to action
This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. My thoughts on why using a call to action increases the CTR so much include the fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or read the ad. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.
3.Animation
Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial. If your banner annoys them, they will most likely just leave without clicking on it.
4.Good ad copy
This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.
5.Fake factor
Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page on the current site (as in the fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.
source David Callan
1.Small file
This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most, it's sometimes hard to do, but if the others can do it, we can do it too.
2.Call to action
This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. My thoughts on why using a call to action increases the CTR so much include the fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or read the ad. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.
3.Animation
Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial. If your banner annoys them, they will most likely just leave without clicking on it.
4.Good ad copy
This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.
5.Fake factor
Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page on the current site (as in the fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.
source David Callan
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