Friday, October 9, 2009

Banner AdsTips

When you want to run a successful web banner advertising campaign, you must create a good banner ad. The one true thing that will make your advertising banner stand out more than any of the other factors is your design. Here are 10 banner ad design tips for you to keep in mind when you create your advertising banner design:

1) Keep the design simple. You only have a few seconds to impress a potential customer, so don't lose them right from the start by having an over the top, complicated advertising banner.

2) Keep your wording simple. Use short, simple, specific language to convey your message. A good rule of thumb is to try to use seven words or less to convey your message.

3) Provide a call to action. You want to make sure you are asking your potential customer to "Click Here" or "Submit" for more information.

4) Use enticing words. Everyone likes to get something for free, so if you are offering it, throw in the words "Free" or "Special Offer" to increase the CTR on your banner ad design.

5) Use bright colors. Using bright colors will help attract attention, however, be careful not to use too many colors. Try for three contrasting colors at the most. If you have logo or brand colors, ask your banner designer to use them.

6) Use an eye catching font. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.

7) Choose images carefully. In keeping your banner advertising simple, don't go overboard with images. Choose one or two that send the right message and aren't over the top.

8) Use animation wisely. Choose animation that will draw attention, but won't scare potential customers away by being too flashy. Choose something that rotates at a relaxed speed and limit it to just a few cycles.

9) Add contrast. Make sure that your background, your font, your images and your animation contrast with each other to draw attention to your custom banner and the message you are trying to convey.

10) Do not be misleading. Sometimes in advertising it is tempting to show something that has nothing to do with what you are selling just to grab a person's attention. Don't do that. Make sure your banner design portrays the truth. Also make sure that if someone is going to click through on your banner ad that it takes them directly to the information that they are seeking like the product page, not your home page.

for more in fo web products designing please visit website www.ilovemydesigns.com

Thursday, October 8, 2009

When you want to run a successful web banner advertising campaign, you must create a good banner ad. The one true thing that will make your advertising banner stand out more than any of the other factors is your design. Here are 10 banner ad design tips for you to keep in mind when you create your advertising banner design:

1) Keep the design simple. You only have a few seconds to impress a potential customer, so don't lose them right from the start by having an over the top, complicated advertising banner.

2) Keep your wording simple. Use short, simple, specific language to convey your message. A good rule of thumb is to try to use seven words or less to convey your message.

3) Provide a call to action. You want to make sure you are asking your potential customer to "Click Here" or "Submit" for more information.

4) Use enticing words. Everyone likes to get something for free, so if you are offering it, throw in the words "Free" or "Special Offer" to increase the CTR on your banner ad design.

5) Use bright colors. Using bright colors will help attract attention, however, be careful not to use too many colors. Try for three contrasting colors at the most. If you have logo or brand colors, ask your banner designer to use them.

6) Use an eye catching font. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.

7) Choose images carefully. In keeping your banner advertising simple, don't go overboard with images. Choose one or two that send the right message and aren't over the top.

8) Use animation wisely. Choose animation that will draw attention, but won't scare potential customers away by being too flashy. Choose something that rotates at a relaxed speed and limit it to just a few cycles.

9) Add contrast. Make sure that your background, your font, your images and your animation contrast with each other to draw attention to your custom banner and the message you are trying to convey.

10) Do not be misleading. Sometimes in advertising it is tempting to show something that has nothing to do with what you are selling just to grab a person's attention. Don't do that. Make sure your banner design portrays the truth. Also make sure that if someone is going to click through on your banner ad that it takes them directly to the information that they are seeking like the product page, not your home page.

saikiran is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.webbanneraddesign.com online banner design service.

for more info web products designing please visit www.ilovemydesigns.com

Thursday, April 23, 2009

Secrets for Increasing Internet Banner Ad Click-Through Rates

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.

Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.

6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.

7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.

Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.

Banner ads designs for contact us www.webbanneraddesign.com

Saturday, April 18, 2009

Banner ads india,Banner advertising india

Banners are almost as old as the Internet itself. Although different types of advertising are developed, banner advertising in India is still the most popular. We at webbanneraddesign want to help you create a banner, which you can use to promote your Web site on banner exchange programs or advertising campaigns whether it is banner advertising in Hyderabad, banner advertising in India or anywhere.

We decided to research the best banner advertising India network for publishers/affiliates that have a site of our size. Our Banner Advertising program is a cost-effective way of increasing traffic to your web site.

You select the page or pages, where you would like your Banner Ad placed. The people who will see your ad are highly pre-qualified home furnishings consumers.

Thursday, April 16, 2009

Best Performing Ad Sizes, Ad Formats

the best performing ad size is the large rectangle, 336x280. She also stresses the importance of using the best format for your own site, though:

so the wider formats do best, so specifically, the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper.

As I had mentioned before, because there's a lot of variety with different sites, you want to make sure that you're using the best format for your site. Don't try to squeeze in a format that doesn't fit your site just because we said so here today. I want to make sure that you fit in the right format that would fit into your site. But just to let you know that wider formats do tend to perform better.



Best Performing Ad Locations

While each site is unique and needs to be considered with that in mind, certain locations do tend to be more successful. Google's AdSense ad locations heatmap shows these locations, with darker orange giving the strongest performance and fading to light yellow with the weakest performance.

As you can see in Google's AdSense ad locations heatmap:

  • Ads closer to the center of the page tend to perform better.
  • Ads above the fold tend to perform better than those below the fold.
  • Studies show that ads placed at the end of articles tend to do well, even though they're below the fold.
  • Ads placed near site navigation or by images or other rich content tend to do well, too.

It's most important to consider your users, though, and their behavior at your specific site and with each specific page at your site.

Wednesday, April 15, 2009

Banner services hyderabad

webbanneraddesign.com Banner advertisements are effective to attract visitors. Since they contain information and some graphics (photos, flash etc) they really catch one’s eye and then tempt them to click on the banner that ultimately redirects the visitor to a specific website or webpage. One can use banner advertising as a low cost method to center browsers on desired webpage, product for sale or any service offered.

In particular, banner designing, banner development, banner advertising is a highly reliable way to publicize your product and service internationally. They may contain some hyperlinks that redirect to the desired webpage or website. Hyderabad Banner advertisement gets you many benefits like enticing the users and makes them to click on the banner advertisements. By doing this, the user is taken on advertiser's websites. This entire process is known as a 'click through'. The number of click-troughs based on the number of impressions is known as a 'click through ratio' (many call it 'click rate'). It is quite simple to measure this and one can also measure banner's potency. Another important thing about banner advertisement is that it helps in building brand recognition.

banner ad designs by webbanneraddesign.com

Sunday, April 12, 2009

banner design FAQs

How long will it take to get my banner designed?
Your banner will be ready within 24 to 72 hrs after submitting the order. The Combo orders may take additional 24 hrs during peak time.
How do I submit the order?

You may submit the order through our order form. Please provide all the required information on the order form during the submission. Click here to submit the order.

What if the banner information that I have provided is not sufficient enough?
We will contact you to obtain the additional information during the confirmation process.

How do I make the payment?
You will be completing the order submission by making the payment by PayPal. The Paypal accepts payment by registered users and non-registered users using their credit card. Absolutely, you don’t need to register for a PayPal account when you are making the payment by credit card.

Can I request changes for the banners?
Yes! You may request changes to the banners that we design for you. You are allowed to request up to five FREE revisions per banner. However, if you are not satisfied with the design after the fifth revision, we will refund your money.

What kind of changes that I can request?
You are not allowed to request changes to the physical size of your banner, or a complete re-write of the text content. This will be considered a different banner and normal price will be applied. Otherwise, you can request any changes, such as text position, animation, etc.

Do you provide only banner design?
Yes! Presently we are mainly focusing on the banner design.

What format the banner will be delivered?
The banner will be delivered in "gif" format.

for more info visit my website http://www.webbanneraddesign.com

Friday, April 10, 2009

Optimizing GIFs

What is image optimization?

Optimization is the process by which the file size of an image is reduced to a minimum without changing (much!) the look of the graphic. GIF and JPEG are the two popular image formats on the web and optimizing the two involves using different techniques.
In this set of four articles we will learn how to optimize Gif images. Details on how to optimize JPEG images can be found in the Optimizing JPGs article.

Why do we need to optimize web graphics?

Optimizing web graphics is of prime importance. If you are a web designer you will appreciate that smaller file sizes result in faster downloads that presents the web page quickly to the user. If a web page takes "ages" to load, the visitor will be frustrated and quickly close the browser window or click on the browser Back button.

Gif Optimization

If you want to take full advantage of Gif optimization articles and really want to cut down the sizes of those images, I suggest you first read a little on the Gif compression algorithm and anti-aliasing. All other details regarding Gifs will be presented as we go along.
To optimize Gifs, we need to understand the different factors that affect the file size of the Gif image. These are:

Wednesday, April 8, 2009

banner advertising tips

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net. Even though we've all read the news about the declining effectiveness of banners on the web I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters.

There are five of these ingredients that I'd consider the most important, using all or most of them will always enable you to get a higher click through rate for your various banners. I'll list each of these banner design tips and then continue to discuss each one in a bit more detail.

1. Small file.
2. Call to action.
3. Animation.
4. Good ad copy.
5. Fake factor.

banner ads design in gif animated banner $50 and flash animated banner $100
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Monday, April 6, 2009

Banner Advertisements

Banner Advertisements are graphical adverts that are shown on web pages. Usually they display a graphic and/or text message, and when the user clicks on the graphic they are sent to the advertiser's home page or a target page created by the advertise

more banner ads design information visit our website www.webbanneraddesign.com


Sunday, April 5, 2009

10 Tips for Creating an Effective Banner Ad Campaign

Creative, attention-grabbing ads will help you get campaign results. Here are 10 tips to help you craft an effective banner ad.


You've purchased graphics software and you're all set to design banner ads for your upcoming campaign.

Creative, attention-grabbing ads will help you get results. The way you combine words, colours, graphics and animation are critical to your success.

To get started, you need to define goals for your campaign. Ask yourself the following questions: What do I seek to accomplish with this campaign? What action do I want online users to take when they see my ad? Once you have done this its time to develop your advertising message.

Since banner ads use both graphics and text, it is important to consider both elements. With that in mind, here are 10 tips to help you craft an effective banner ad.

1. Study the best examples online. When designing a creative piece like a banner ad, start by identifying the best banner ads that you have seen. The easiest way to do this is to visit the major portals such as ninemsn.com.au and look at the different banner ads. Try to identify at least three banner ads that catch your attention and your interest. What, if anything, do these ads have in common? This will help you understand what techniques are effective, as well as what design style appeals to you.

2. Be clear in your graphics and messaging. Your main objective is to have people take a particular action after viewing your ad. A strong, clear message will help capture their interest. Clear communication requires that you understand your message, what you are selling and the benefit that you are offering potential customers. You will often want your primary message to be the strongest visual element in your ad.

3. Control the file size. How many times have you had to wait on a banner ad before you could view a website? To minimise user frustration, you need to limit the file size of your ad. As a general rule a 468 x 60 pixel banner should be 12 kilobytes or less. The easiest way to achieve this is to limit the number of colours you use and save your banner as an animated GIF file.

4. Say it in seven words or less. This is especially important for a banner campaign, where you are limited to a small visual space. Using fewer words means that you can make the font size bigger, which increases the impact of your message. For example, instead of saying "You will be satisfied with the speed and reliability of our plumbing repair services," you could say "Fast, reliable plumbing repairs. Guaranteed."

5. Use power words. These are single words that immediately communicate a benefit. "Free," "unbelievable," "incredible," "affordable," "heartwarming" -- a brainstorming session will help you create a list of words that are perfect for your campaign.

6. Select images carefully. Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option. There are several websites online that offer these images. Using a drawing or chart with a limited number of colours is an effective way to catch the eye while limiting the file size.

7. Use contrast to capture attention. Your ad will likely include these elements: background colours, a bold text message, and a photograph or drawing, and animated. To be effective you need to have contrast between these elements. Contrast can be achieved using different font sizes and bolds and colours.

8. Limit your use of fonts. When designing your ad, try to use no more than two fonts. If you do use two or more fonts be sure to select fonts from different categories. There are three main font categories: serif (which have tiny "feet" on the letters), sans serif (with no decorative "feet") and decorative (which include highly decorative and script or handwritten fonts).

9. Don't overdo it with animation. If you plan to use animation in your ad, there are a few things to consider. You want the animation to draw the eye without offending the online viewer. When setting the animation speed, look for something that changes at a slow to moderate pace. It helps to set your animations so that they stop after three cycles; some sites may insist on this.

10. Less really is more. As you create your design, remember that less cluttered messages will make a stronger impact with the online viewer. Limit the number of elements -- the colours, fonts, graphics and words -- that you use in your ad and ask yourself whether your primary message is clear.

Saturday, April 4, 2009

Beautiful Banner Design for Online Advertising

Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.

We Design Banners Ads for Online Advertising

We design website banners ads for online advertising across all media platforms including Flash banner ad, Animated GIF banner ads and our own proprietary banner ad technologies. Our design team is highly skilled and experienced. We've been working together since 2002 from our corporate offices in Hyderabad (India). We deliver the best quality banner ad designs at affordable prices. Web banners that are designed by us run on Google, Yahoo, The New York Times, National Geographic and other major Websites.

Banner ads have always been one of the most effective marketing strategies on web. But as more and more people use them, the number of bad and ineffective banner ads has also increased. For banner ads to bring in the money, they have to draw attention and send the right message across. Banners ads with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this.Targetting your audience is most important. We design your banner ads based on your targeted audience (i.e. - the people most likely to buy your product).We communicates effectively with sophisticated banner design ideas and technologies. Design is art; and art is what we love. We keep our hearts in making your ad banners look at its best. We understand how clean design and effective messaging can increase your return on investment. We look forward to working with you.

In addition to web banner ad designs, WebBannerAdDesign also creates landing pages, micro-sites and HTML emails.

Pricing of Banner Ad Designs
Banner Ad Design
Flash banner ads are $100 each.
GIF animated ads are $50 each.
We offer a 20% discount for 3 or more ads and a 30% discount for 5 or more ads.
Visit our website for more information.http://www.webbanneraddesign.com

Regards
Webmaster
Niranjan

Friday, March 27, 2009

Website Banner Ad Design

webbanneraddesign.com Practically any banner advert you can imagine, we can create. From Flash animated interactive ads to -popular gif animated banner ads we have created lasting effective design work.

10 steps Banner design tips

BANNER DESIGN TIPS 1 :This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most.

BANNER DESIGN TIPS 2 : This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.

BANNER DESIGN TIPS 3 : Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial.

BANNER DESIGN TIPS 4 : This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.

BANNER DESIGN TIPS 5 : Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page on the current site (as in the fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.

BANNER DESIGN TIPS 6 : Targetting your banner is most important. Always, always place your banner on sites that cater for your target audience (ie - the people most likely to buy your product). There's no point putting a banner for a new golf club you sell on a site dedicated to software, visitors to the site simply are not going to be interested and you're just wasting your money.

BANNER DESIGN TIPS 7 : An animated banner will increase your banner ads effectiveness by 30-40%. The key in using animation in your banner is keeping it small. The reason that you don’t want big pictures or images that look like live video in your banners is the fact that the banner will load too slowly on people’s pages. The visitors just won't see it.

BANNER DESIGN TIPS 8 : Don’t think that just having a good looking banner will make people click through. The key to effective banner advertising is having a good headline. A good technique to use is to keep the same headline on your banner ad that you have on your entry page. Then when they click through the banner, they will come to see the same headline that sparked an interest in them in the first place.

BANNER DESIGN TIPS 9 : The best word to use in your banner headline is "FREE." This doesn’t mean that you just need to put the word "FREE" on your banner without any other text. Tell them exactly what they will be getting for FREE. Using the word "FREE" in virtually any headline will make your response rate increase dramatically.

BANNER DESIGN TIPS 10 : Adding visuals is like cooking with spices. Too few will lead to a bland banner, while too many will destroy the desired effect. If you want to add an eye-catching graphic, royalty free stock photography is an inexpensive option. There are several Web sites online that offer these images. Using a drawing or chart with a limited number of colors is an effective way to catch the eye while limiting the file size.

5 Banner Design Tips

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.

1.Small file
This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most, it's sometimes hard to do, but if the others can do it, we can do it too.

2.Call to action
This is one of the easiest ways to increase the CTR (click through rate) of a banner, on this all the experts agree. Using a call to action simply involves having the words 'click here' or some other words such as 'sign up now' or something similar. My thoughts on why using a call to action increases the CTR so much include the fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or read the ad. All ads online have a link and the purpose is to get people to click on the ad and visit the advertisers website, however with the world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improves the effectiveness of a banner.

3.Animation
Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial. If your banner annoys them, they will most likely just leave without clicking on it.

4.Good ad copy
This one is kind of a given, but you should always include good ad copy in your banner, lots of fancy animation and pictures won't entice them to click, they look after grabing the attention of the visitors. It's the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise, if you can use words that have be proven to attract people such as 'free','proven' and 'secret' do.

5.Fake factor
Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake element's banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, fake submit buttons to mention just a few. Banners with fake elements perform so well because people think there clicking on a link to go to another page on the current site (as in the fake text links) or they think they are click on a button, but in fact they are actually clicking on a banner with a picture of a button and text link.

source David Callan

banner ads design india,ad banners

Webbanneraddesign.com offers online Banner ad design. We are specializing in banners design, Web Banner, Ad design, Banner Design, Internet Advertising DesignWebsite banners