When you want to run a successful web banner advertising campaign, you must create a good banner ad. The one true thing that will make your advertising banner stand out more than any of the other factors is your design. Here are 10 banner ad design tips for you to keep in mind when you create your advertising banner design:
1) Keep the design simple. You only have a few seconds to impress a potential customer, so don't lose them right from the start by having an over the top, complicated advertising banner.
2) Keep your wording simple. Use short, simple, specific language to convey your message. A good rule of thumb is to try to use seven words or less to convey your message.
3) Provide a call to action. You want to make sure you are asking your potential customer to "Click Here" or "Submit" for more information.
4) Use enticing words. Everyone likes to get something for free, so if you are offering it, throw in the words "Free" or "Special Offer" to increase the CTR on your banner ad design.
5) Use bright colors. Using bright colors will help attract attention, however, be careful not to use too many colors. Try for three contrasting colors at the most. If you have logo or brand colors, ask your banner designer to use them.
6) Use an eye catching font. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.
7) Choose images carefully. In keeping your banner advertising simple, don't go overboard with images. Choose one or two that send the right message and aren't over the top.
8) Use animation wisely. Choose animation that will draw attention, but won't scare potential customers away by being too flashy. Choose something that rotates at a relaxed speed and limit it to just a few cycles.
9) Add contrast. Make sure that your background, your font, your images and your animation contrast with each other to draw attention to your custom banner and the message you are trying to convey.
10) Do not be misleading. Sometimes in advertising it is tempting to show something that has nothing to do with what you are selling just to grab a person's attention. Don't do that. Make sure your banner design portrays the truth. Also make sure that if someone is going to click through on your banner ad that it takes them directly to the information that they are seeking like the product page, not your home page.
for more in fo web products designing please visit website www.ilovemydesigns.com
Friday, October 9, 2009
Thursday, October 8, 2009
When you want to run a successful web banner advertising campaign, you must create a good banner ad. The one true thing that will make your advertising banner stand out more than any of the other factors is your design. Here are 10 banner ad design tips for you to keep in mind when you create your advertising banner design:
1) Keep the design simple. You only have a few seconds to impress a potential customer, so don't lose them right from the start by having an over the top, complicated advertising banner.
2) Keep your wording simple. Use short, simple, specific language to convey your message. A good rule of thumb is to try to use seven words or less to convey your message.
3) Provide a call to action. You want to make sure you are asking your potential customer to "Click Here" or "Submit" for more information.
4) Use enticing words. Everyone likes to get something for free, so if you are offering it, throw in the words "Free" or "Special Offer" to increase the CTR on your banner ad design.
5) Use bright colors. Using bright colors will help attract attention, however, be careful not to use too many colors. Try for three contrasting colors at the most. If you have logo or brand colors, ask your banner designer to use them.
6) Use an eye catching font. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.
7) Choose images carefully. In keeping your banner advertising simple, don't go overboard with images. Choose one or two that send the right message and aren't over the top.
8) Use animation wisely. Choose animation that will draw attention, but won't scare potential customers away by being too flashy. Choose something that rotates at a relaxed speed and limit it to just a few cycles.
9) Add contrast. Make sure that your background, your font, your images and your animation contrast with each other to draw attention to your custom banner and the message you are trying to convey.
10) Do not be misleading. Sometimes in advertising it is tempting to show something that has nothing to do with what you are selling just to grab a person's attention. Don't do that. Make sure your banner design portrays the truth. Also make sure that if someone is going to click through on your banner ad that it takes them directly to the information that they are seeking like the product page, not your home page.
saikiran is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.webbanneraddesign.com online banner design service.
for more info web products designing please visit www.ilovemydesigns.com
1) Keep the design simple. You only have a few seconds to impress a potential customer, so don't lose them right from the start by having an over the top, complicated advertising banner.
2) Keep your wording simple. Use short, simple, specific language to convey your message. A good rule of thumb is to try to use seven words or less to convey your message.
3) Provide a call to action. You want to make sure you are asking your potential customer to "Click Here" or "Submit" for more information.
4) Use enticing words. Everyone likes to get something for free, so if you are offering it, throw in the words "Free" or "Special Offer" to increase the CTR on your banner ad design.
5) Use bright colors. Using bright colors will help attract attention, however, be careful not to use too many colors. Try for three contrasting colors at the most. If you have logo or brand colors, ask your banner designer to use them.
6) Use an eye catching font. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.
7) Choose images carefully. In keeping your banner advertising simple, don't go overboard with images. Choose one or two that send the right message and aren't over the top.
8) Use animation wisely. Choose animation that will draw attention, but won't scare potential customers away by being too flashy. Choose something that rotates at a relaxed speed and limit it to just a few cycles.
9) Add contrast. Make sure that your background, your font, your images and your animation contrast with each other to draw attention to your custom banner and the message you are trying to convey.
10) Do not be misleading. Sometimes in advertising it is tempting to show something that has nothing to do with what you are selling just to grab a person's attention. Don't do that. Make sure your banner design portrays the truth. Also make sure that if someone is going to click through on your banner ad that it takes them directly to the information that they are seeking like the product page, not your home page.
saikiran is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.webbanneraddesign.com online banner design service.
for more info web products designing please visit www.ilovemydesigns.com
Thursday, April 23, 2009
Secrets for Increasing Internet Banner Ad Click-Through Rates
Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.
1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.
Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.
2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.
3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.
4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.
Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.
6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.
7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.
Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.
Banner ads designs for contact us www.webbanneraddesign.com
1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then chose a specific website where your prospects are visiting and design your banner for that website.
Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.
2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.
3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.
4. Test Multiple Design Formats.
Create more than one version of your banner and numerous version types. The most complex banners (those which resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks) generally get the highest click-through rates. Some have even been known to receive more than 7%.
Test each banner for a period of 72 hours and see which has the greatest click through rate. Use this as your control and continue to experiment in an attempt to enhance your click-through rate by changing one element of the banner at a time. If you change multiple elements, and a change in click-through rate results, you won’t know which element had the most significant impact. This is why it is important to take a slow and deliberate approach to updating your banner ad.
6. Reduce the Graphic Weight of Your Banner.
If your banner is too heavy, it can reduce the speed at which a webpage loads. As a result, you can lose potential browsers of your banner ad. Attempt to make your banner file size less than 15k. Although this weight is a bit unrealistic for rotating banners, it’s a good benchmark.
7. Evaluate Performance Daily
Review the stats of your banner on a daily basis. Most banners show an average click-through rate of about .5%. These days, a traditional click-through rate of 2.0% is good, but sometimes difficult to achieve. If after 3 days, your banner hasn’t produced an acceptable return rate, then switch it out with another version.
Continue to optimize your banner by changing only one element at a time as discussed above. Also, be sure to advertise on multiple sites to see which produce the highest click-through but also the highest ROI. Some sites generate a lot of clicks but no-one buys. Obviously you want to reallocate your spend to those that show the highest click-through rate AND conversion.
Banner ads designs for contact us www.webbanneraddesign.com
Saturday, April 18, 2009
Banner ads india,Banner advertising india
Banners are almost as old as the Internet itself. Although different types of advertising are developed, banner advertising in India is still the most popular. We at webbanneraddesign want to help you create a banner, which you can use to promote your Web site on banner exchange programs or advertising campaigns whether it is banner advertising in Hyderabad, banner advertising in India or anywhere.
We decided to research the best banner advertising India network for publishers/affiliates that have a site of our size. Our Banner Advertising program is a cost-effective way of increasing traffic to your web site.
You select the page or pages, where you would like your Banner Ad placed. The people who will see your ad are highly pre-qualified home furnishings consumers.
We decided to research the best banner advertising India network for publishers/affiliates that have a site of our size. Our Banner Advertising program is a cost-effective way of increasing traffic to your web site.
You select the page or pages, where you would like your Banner Ad placed. The people who will see your ad are highly pre-qualified home furnishings consumers.
Thursday, April 16, 2009
Best Performing Ad Sizes, Ad Formats
the best performing ad size is the large rectangle, 336x280. She also stresses the importance of using the best format for your own site, though:
so the wider formats do best, so specifically, the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper.
As I had mentioned before, because there's a lot of variety with different sites, you want to make sure that you're using the best format for your site. Don't try to squeeze in a format that doesn't fit your site just because we said so here today. I want to make sure that you fit in the right format that would fit into your site. But just to let you know that wider formats do tend to perform better.
so the wider formats do best, so specifically, the top three formats are the 336x280 that you see on the page; the 300x250 medium rectangle; and then the 160x600 wide skyscraper.
As I had mentioned before, because there's a lot of variety with different sites, you want to make sure that you're using the best format for your site. Don't try to squeeze in a format that doesn't fit your site just because we said so here today. I want to make sure that you fit in the right format that would fit into your site. But just to let you know that wider formats do tend to perform better.
Best Performing Ad Locations
While each site is unique and needs to be considered with that in mind, certain locations do tend to be more successful. Google's AdSense ad locations heatmap shows these locations, with darker orange giving the strongest performance and fading to light yellow with the weakest performance. As you can see in Google's AdSense ad locations heatmap:
- Ads closer to the center of the page tend to perform better.
- Ads above the fold tend to perform better than those below the fold.
- Studies show that ads placed at the end of articles tend to do well, even though they're below the fold.
- Ads placed near site navigation or by images or other rich content tend to do well, too.
It's most important to consider your users, though, and their behavior at your specific site and with each specific page at your site.
Wednesday, April 15, 2009
Banner services hyderabad
webbanneraddesign.com Banner advertisements are effective to attract visitors. Since they contain information and some graphics (photos, flash etc) they really catch one’s eye and then tempt them to click on the banner that ultimately redirects the visitor to a specific website or webpage. One can use banner advertising as a low cost method to center browsers on desired webpage, product for sale or any service offered.
In particular, banner designing, banner development, banner advertising is a highly reliable way to publicize your product and service internationally. They may contain some hyperlinks that redirect to the desired webpage or website. Hyderabad Banner advertisement gets you many benefits like enticing the users and makes them to click on the banner advertisements. By doing this, the user is taken on advertiser's websites. This entire process is known as a 'click through'. The number of click-troughs based on the number of impressions is known as a 'click through ratio' (many call it 'click rate'). It is quite simple to measure this and one can also measure banner's potency. Another important thing about banner advertisement is that it helps in building brand recognition.
banner ad designs by webbanneraddesign.com
In particular, banner designing, banner development, banner advertising is a highly reliable way to publicize your product and service internationally. They may contain some hyperlinks that redirect to the desired webpage or website. Hyderabad Banner advertisement gets you many benefits like enticing the users and makes them to click on the banner advertisements. By doing this, the user is taken on advertiser's websites. This entire process is known as a 'click through'. The number of click-troughs based on the number of impressions is known as a 'click through ratio' (many call it 'click rate'). It is quite simple to measure this and one can also measure banner's potency. Another important thing about banner advertisement is that it helps in building brand recognition.
banner ad designs by webbanneraddesign.com
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